Domino’s Recipe for Success Opens 100th New Zealand Store


July 2016

Nearly 13 years to the day after Domino’s Pizza Enterprises Limited (Domino’s) opened its first store in New Zealand the Company celebrate the opening of its 100th store in Meadowbank, Auckland.

Domino’s has obviously found the recipe to success, and it is this recipe that has led to an increase in their New Zealand store count by 15% in the past 18 months.

When asked what that recipe looks like Scott Bush, New Zealand General Manager stated “Our success is down to passion. It is the passion of New Zealanders for our brand and what we continue to deliver to them; it is the passion of the Franchisees who want to own and operate a successful business model and it is our team members and the passion they show to be the best they can.

“We started out as a pizza company that offered a home delivery service, but over the years we have become so much more than that.

“We have retained our focus on delivering top quality products at a great value directly to the customers, be that in the store or at their homes, however we have also become an industry-leading digital company which offers innovative and exciting digital products to enhance our customers experience,” Mr Bush said.

Domino’s has proven to be a rather disruptive business over the past few years by introducing a number of ground breaking technologies and innovations that offer direct benefits to the customers.

It has taken a bold move to offer a high level of autonomy and transparency through the introduction of GPS Driver Tracker, the 20 minutes guarantee, the new On Time Cooking technology and Project 3:10 where the Company hopes to produce a pizza for pick up in 3 minutes and delivered in 10 minutes.

As a company that likes to challenge the industry norm we can be sure they have more ideas in the oven.

Joining New Zealand General Manager, Scott Bush at the 100th store celebration will be Domino’s Group CEO and Managing Director Don Meij, ANZ CEO Nick Knight and Domino’s International Vice President Asia Pacific Steve Pizziol.

Mr Meij stated, “The number of stores we have opened in New Zealand over the past 18 months is nothing short of outstanding. It is really ironic that it is 13 years since we opened our first New Zealand store, nearly to the day. I wonder if we thought we would get to 100 New Zealand stores when we opened the first one in Johnsonville?

“The future looks extremely bright for the New Zealand market and we expect as the commitment from our current franchisees and staff continues we will continue to see similar results, passion and energy. Imagine if we could be back to celebrate another 50 stores being opened very soon.”

Scott Bush adds, “When a company maintains focus on their core product while focusing on the customer experience it really sets them up for good growth. I moved to New Zealand to run an already successful business and it soon became apparent that there was opportunity for growth, in both our sales and store count.

“It is such an honour to be part of this growth, and to celebrate we invited our store managers to come and celebrate with us. We held a workshop for them where they got one-on-one time with our key international guests. An experience that could prove invaluable to their personal development.

“We acknowledge they are the coal face of our business and without them we wouldn’t have had the amazing growth within our existing stores. It is inspiring that they seem as excited about our success and vision as we all are,” concludes Scott Bush.

Domino’s celebrated the 100th store opening at Meadowbank, Auckland on 13 July 2016 with International guests including Group CEO & Managing Director, Don Meij, ANZ CEO Nick Knight and Domino’s International Vice President Asia Pacific Steve Pizziol, along with suppliers and store managers and franchisees from around the country.


About Domino’s

Domino’s Pizza Enterprises was Australia’s first publicly-listed pizza company and is the master franchisor for the Domino’s Pizza brand in Australia, New Zealand, France, Belgium, The Netherlands, Japan and Germany. Across these seven markets, DPE and its franchisees operate almost 2,000 stores. For more information on Domino’s please visit

For further information, interviews or images contact:

Emma Barnes, Communications Manager, Domino’s

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