Put a ring (of cheddar) on it: Domino’s introduces Cheese Toastie Crust

It’s the duet you probably didn’t see coming, but now that it’s arrived, you’re questioning why New Zealand’s greatest loves haven’t been brought together sooner. Introducing Domino’s Cheese Toastie Crust – an un-brie-lievable combination of pizza and everyone’s childhood favourite, the cheese toastie!

Share

It’s the duet you probably didn’t see coming, but now that it’s arrived, you’re questioning why New Zealand’s greatest loves haven’t been brought together sooner.

 

Introducing Domino’s Cheese Toastie Crust – an un-brie-lievable combination of pizza and everyone’s childhood favourite, the cheese toastie!


Domino’s Cheese Toastie Crust offers an oozy slice of heaven, with your favourite pizza now finished with a generous sprinkle of New Zealand Cheddar Cheese right to the edge of the crust, giving you ‘so much more to adore’.

 

Pizza fans will find it hard to refuse the ‘cheesy ring of cheddar’, with the crust reminiscent of cheese toast from your childhood.

 

Domino’s ANZ Chief Marketing Officer Adam Ballesty said never before had everyone’s favourite childhood, indulgent snack been combined with pizza, but that it’s a match made in (cheese) heaven.

 

“I’m sure everyone can attest to fond memories of enjoying a cheese toastie, and in fact, it’s something many of us still love, and very much miss, to this day.

 

“With Domino’s Cheese Toastie Crust, we wanted to offer everyone the comfort of a cheese toastie but elevate the experience by transforming it into a pizza crust.

 

“Knowing how beloved pizza and cheese toasties are, we’ve also gone a step further to celebrate these two great loves joining together by releasing a song dedicated to 2021’s greatest couple: Cheese Toastie Love.

 

“The ultimate love ballad, as sung by David Novak of Polish Club and up-and-coming musical talent Natalie Conway tells the love story of pizza and cheese toastie in the form of melt worthy verses and an all too catchy hook,” said Mr Ballesty.

 

With a song dedicated to the joining of the world’s greatest loves, pizza and cheese toastie, Domino’s is helping to share the love by giving one lucky couple the chance to WIN their wedding catered by Domino’s!*

 

To enter, simply tell us in 250 words or less why ‘Cheese Toastie Love’ is the perfect tune for the first dance at your wedding, along with the date and location of your special day. All entries must be submitted to cheesetoastielove@dominos.co.nz by 10 December 2021.

 

And if you can’t get enough of this love story, listen to the song that started it all on YouTube: https://youtu.be/USxOeFR9-DY or view our new TVC: https://www.youtube.com/watch?v=H85ngKgcyyg

 

Domino’s Cheese Toastie Crust is available nationwide for a limited time only from 29 November 2021.  

 

*Domino’s Cheese Toastie Crust is available for $2.50 extra from 29 November 2021 for a limited time. Cheese Toastie Crust can be enjoyed on a Classic Base only.

 

*T&C’s apply: https://bit.ly/3108m3K

MORE FROM NEWSROOM

Put a ring (of cheddar) on it: Domino’s introduces Cheese Toastie Crust

It’s time to ‘box a bargain’ with Domino’s

Want a ‘pizza’ the action? Domino’s is delivering 1,500+ new jobs