A Pin-Drop Marks the Pizza Spot with Domino’s Anywhere!


November 2017

Domino’s Pizza New Zealand has made customer ordering even easier with the introduction of Domino’s Anywhere which allows mobile customers to order using a maps-based pin drop feature, meaning pizza can be delivered right to the customer’s beach towel or picnic blanket.

Domino’s New Zealand General Manager Scott Bush said that the new feature in the Domino’s App and mobile website allows customers to enjoy pizza in any location and not be restricted to a delivery address.

“We know that pizza is a social sharing food, and many of these occasions occur outside a residence such as a picnic in the park or a day at the beach,” said Mr Bush.

“With Domino’s Anywhere, customers will be able to pin drop their location and Delivery Experts will be able to meet them outside with their piping hot delivery.”

When a customer uses Domino’s Anywhere, the platform will be able to detect that the selected location is outside and will prompt customers for further information including delivery instructions and safety inclusions. Domino’s Delivery Experts must also be legally permitted to access the delivery area.

“To receive a delivery in an outdoor area we ask that customers are in an easily accessible location, that is well-lit and within 100 meters of a street address.

“This allows our team members to safely find our customers as quick as possible ensuring a fresher and hotter pizza.”

Mr Bush said that Domino’s Anywhere also improves the customer ordering experience for those customers who want to order to a residence as it automatically locates your address and connects you with your closest store.

“Using Domino’s Anywhere to order means that customers no longer have to type in their address, streamlining the ordering process and ensuring accurate details for the delivery.”

Domino’s Anywhere first launched in the Domino’s Netherlands market from an internal idea on how to service customers better.

“Many of our previous technology innovations such as GPS Driver Tracker and Offers App have been developed here and then rolled out overseas, but with Domino’s Anywhere we are pleased to be taking the learnings from a European market and replicating it in Australia for Australian customers.”

For more information on Domino’s, please visit

About Domino’s

Domino’s Pizza Enterprises was Australia’s first publicly-listed pizza company and is the master franchisor for the Domino’s brand in Australia, New Zealand, France, Belgium, The Netherlands, Japan and Germany. Across these seven markets, DPE and its franchisees operate over 2,000 stores.


For further information, interview or images please contact:

Tracy Llewelyn, Domino’s Head of Communications | M: +61 408 771 024 | E:

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